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About The Fable

I would like to introduce myself.  My name is Sophie and in October 2015 I founded The Fable. At the end of 2014 I left a job at L'Oreal Luxury to embark on a new journey. Having spent four years living and working in Melbourne, I packed my life into my car and entered a semi-nomadic period. With no job or set plan, but hungry for an adventure I went and lived in an Indian yoga ashram in the Himalayas. From Ashram to Jaipur, Rajasthan, a series of chance encounters lead me to a textile factory. One where I saw the production possibility of a product I have for a long time had an affinity with: The Silk Shirt.

Having always struggled to find a silk shirt which ticked all the boxes, price point included, I decided to devote myself to its' creation. Having spent four years marketing Giorgio Armani and Yves Saint Laurent I felt adamant the quality and attention to detail demonstrated by such prestige brands must be emulated in The Fable shirt. 

For the first two years, The Fable produced silk shirts in Jaipur, India, where the business idea was first born. The original factory was small, family run and ethical.  All traits I felt were important in manufacture. As The Fable grew and evolved, so too did its need for a larger factory with greater production capacity and in August 2017 the decision was made to shift production to Shanghai. China is the world leader in silk manufacturing and the fabric is deeply etched in its history so it was the natural choice in location. The factory eventually chosen was selected specially for its ethical practices and because it specialises in producing silk clothing. The result is a product which is made to the highest quality, by tailors who are well looked after. 

Having personally spent time in Shanghai I have visited the factory, the silk weaver and the dying mill and can attest to the ethical accreditations The Fable factory has earned. You will find below details of these accreditations, my own factory observations and photos of the people and places that have brought life to this brand.

Sophie Doyle | Director


Ethical Accreditation

The Fable factory is ethically certified and has undergone a 

Workplace Conditions Assessment

(WCA) by Intertek, a leading Total Quality Assurance provider to industries worldwide. The factory was audited and approved on its practices covering labour, wages and hours, health and safety, management systems and environment.

Factory Inspection

The factory is clean, well lit and well ventilated and adequate emergency escape access is in place

The tailors are all able bodied, of a working age and working on their own free will

The majority of the tailors are women and have been working with the factory for over 7 years

The tailors take breaks during their working day and stop for an hour to have lunch together

The factory room features indoor plants and the tailors can have their headphones in and listen to music while they work

The work place vibe is a happy one and the environment is positive



Sizing chart

Equivalent of AU 8 10 12 14 16 18 20
Bust 91 96 101 107 112 117 122
Waist 89 94 99 104 109 114 119
Hip 94 99 104 109 114 119 124
Shoulder 39 40 41 42 43 44 45
Length back 67 67 70 70 72 72 73
Sleeve 52 52 54 54 54 54 54
Equivalent of AU 8 10 12 14 16 18 20
Bust 91 96 101 106 111 116 121
Waist/Hip 99 104 109 114 119 124 129
Shoulder 40.5 42 43.5 45 46.5 48 50
Length back 60 61 62 63 64 65 66
Sleeve 21 22 23 24 25 26 27
Equivalent of AU 8 10 12 14 16 18 20
Bust 84 88 92 96 100 104 108
Waist 92 96 100 104 108 112 116
Hip 100 104 108 112 116 120
Length back 37 38 39 40 41 42 43

* For Australian standard sizing
** All dimensions are in centimetres for the shirt laid flat