Fable Meets: Lindsay Rogers

When you read bios of successful CEOs and business owners, essentially most of them have the same driving force – “I had a dream, a strong vision of what I wanted, and I didn’t stop at nothing until it happened”. This same sentiment sums up our next ‘Fable Meets’ lady.

At the age of 25, Lindsay Rogers left a dream career to build the company she couldn’t have dreamed of. As advertising agencies were staking out their claim on digital content, and digital agencies were going beyond just a website, Lindsay launched Chello (short for a ‘cheeky hello’), a creative agency that works in the vast space between advertising and entertainment.

Since co-founding Chello with Tristan Velasco in 2014, Lindsay has won Telstra Young Business Woman of the Year for NSW, 2015, and has been accepted to the Executive Bootcamp in Design Thinking at Stanford University. She recently won Forbes 30 Under 30 in Media and Marketing for the Asia Pacific 2017. She has previously won B&T 30 Under 30 Specialist 2016 and Mumbrella’s Under 30s Achiever 2016. Phew!

Lindsay is an amazing supporter of The Fable and an inspiration to us all. You can follow her business Chello @acheekyhello.

Here’s a little insight into her everyday life…

Favourite Season

Spring. I love the sense of renewal and seeing fresh, happy faces as the sun appears after winter. 

Latest book

Fiction: “Fool Me Once” by Harlan Coben. The definition of escapism is a Harlan Coben book.

Non Fiction: “Truth, Grow, Repeat” by Mike Edmonds

Best holiday

A trip to India in 2013 with eight friends. It was a pivotal time in a lot of our lives between 'jobs' and 'careers'. We all found a window of a few weeks and booked together. We did this amazing, soulful journey through India, it really took me out of my comfort zone and I loved it. Varanasi was a favourite city. Regardless of your beliefs, it's a really unique, spiritual place.

Secret skill

I am an exceedingly fast texter. I've caught people watching me with a look in between amusement and horror.

Invention you admire

Grammarly, an app which corrects your wayward grammar. All of our team have it installed. I am a big grammar person, but this shouldn't be unusual! It's just called 'being correct'.

A forceful shower. How good is a hot, strong shower? Many of the world's problems are solved in the humble shower.

Coffee or tea

Coffee for sure (but I will drink tea just so I can have an accompanying biscuit).

Favourite silk shirt by The Fable

I flick between different ones, I think I own most of them now. I am loving the black starry one with my leather biker jacket at the moment.

The Fable Starry Nights

Your signature fragrance

'A bulldog in the Atelier' by Teresa Helbig

Favourite podcast channel

'How I Built This' with Guy Raz

Best piece of advice

“Don't let the sun go down on an unresolved issue that you have the power to change”

“You have to be in it to win it”

Vino or cocktail

A fresh cold lychee martini


Other Fables:

Sizing chart

Equivalent of AU 8 10 12 14 16 18 20
Bust 91 96 101 107 112 117 122
Waist 89 94 99 104 109 114 119
Hip 94 99 104 109 114 119 124
Shoulder 39 40 41 42 43 44 45
Length back 67 67 70 70 72 72 73
Sleeve 52 52 54 54 54 54 54
Equivalent of AU 8 10 12 14 16 18 20
Bust 91 96 101 106 111 116 121
Waist/Hip 99 104 109 114 119 124 129
Shoulder 40.5 42 43.5 45 46.5 48 50
Length back 60 61 62 63 64 65 66
Sleeve 21 22 23 24 25 26 27
Equivalent of AU 8 10 12 14 16 18 20
Bust 84 88 92 96 100 104 108
Waist 92 96 100 104 108 112 116
Hip 100 104 108 112 116 120
Length back 37 38 39 40 41 42 43

* For Australian standard sizing
** All dimensions are in centimetres for the shirt laid flat